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Mac deals for college students 201211/4/2023 ![]() To put that further into perspective, Generation Y (those born between 19) is now estimated to be the largest consumer group in US history.ĭecision-makers in marketing departments all over the country might think of keg stands, spring break, and slim wallets when they hear the word "student." College students are treated like any other segment. The US has some 18 million college students-tech-savvy trendsetters who spend more time together than any other social or professional group.
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